Sidewalk Sign, Sandwich Board Sign, A-Frame Sign – All are pretty much the same and provide the same consistently good results. They are designed to spread your message and get new customers in your door and existing customers back in your door.
The sidewalk sign has been around in some form or other, as long as there have been merchants. It may have been on cobblestone rather than sidewalk, but merchants over time have proven the benefit of this simple form of advertising.
Today, the design and durability of this form of signage has improved over the early times of use. They are generally constructed of metal or durable plastic and are designed to withstand high winds and minor impact. There are several sizes available including:
- 20″ W x 30″ H
- 22″ W x 28″ H
- 24″ W x 32″ H
- 24″ W x 36″ H
- 30″ W x 40″ H
The inherent benefit of these signs is the capability to change out the displayed messages, insert new messages and reuse messages over and over. There are several printable materials (most in the form of plastic) that are durable and long lasting, even in harshest environments. A graphic artist can generally do a basic design for your inserts in an hour or less and print locally or get the printing done via the internet.
Sidewalk signs are easy to work with and display. You put them out in the high traffic areas (hopefully in a location to attract pedestrian and automobile viewers) when you open your business and bring them inside when you close.
They are so easy and economical to change out, that your business can display a different message every day or have different seasonal messages that can be used for a week or two year after year. Both the pedestals and insert signs are available at your local office supply and retail stores, but the real bargains these days are on the internet. Prices are extremely competitive, and many internet outlets are offering free design and shipping